Avatar is getting a surprise relaunch in China, which could see it reclaim the title of all-time box office champion over Avengers: Endgame.
Avatar is getting a surprise relaunch in China, which could see it regain the title of all-time box office champion. Avengers Endgame. James Cameron’s 2009 sci-fi / fantasy was a cultural phenomenon, garnering critical acclaim and quickly surpassing Cameron’s previous box office champion. Titanic to become the highest grossing film of all time. Although it became divisive in the years after, Avatar held the title until 2019, when Avengers Endgame managed to overcome it by following smart marketing to drive multiple views as well as a relaunch. At that time, Cameron congratulated Avengers Endgame for hitting Avatar box office record.
The films are separated by less than $ 10 million at the top of the all-time list, a fairly insignificant number when you realize that both films have grossed more than $ 2.7 billion in total. Cameron is currently working on four sequels to Avatar, with the first launch scheduled for 2022, and the follow-ups drop every two years after that. Despite the hopes of studies, the generally accepted wisdom is Avatar 2 will not reach Avengers Endgame at the box office, but Avatar It very well could, because of that little gap in the numbers. Cameron himself says he believes Avatar It will be at Avengers: Endgame’s box office once again after its inevitable relaunch. And that can happen as early as this month.
THR is reporting that Avatar It will be relaunched in China, and is currently expected to hit theaters in the country starting this Friday. The report says it could still be postponed, but will definitely be relaunched in the next three weeks, with plans crucially including IMAX 3D and a traditional 3D release. The surprise move comes as a result of plans in March last year, when the Chinese theater industry was trying to reopen after the coronavirus pandemic. At the time, no new movies were going to be released, so China requested re-releases of previous Hollywood hits. The second wave of the virus stopped those plans, but Avatar was approved for re-release independently, making it available for a release now.
The means of relaunching Avatar has a very good chance of overtaking Avengers Endgame. Needing to make just $ 10 million on the relaunch, Cameron’s epic should be able to do so fairly quickly, if not in the first week of the relaunch in China. This would mean that Cameron’s prediction came true just two years later. Avengers: Endgame’s reign as the all-time box office champion.
Disney, which owns the rights to both franchises, will see no problem with this and may well undertake a relaunch of Avengers Endgame soon to keep the battle on top for as long as possible. Either way, they win, add money to the coffers, and dominate the box office charts. Whichever movie wins in the end, it will surely take a while for any to be surpassed, given the current state of the theater industry amid the pandemic. It also shows how picturesque the concept of Avatar The “impossible” box office record was, and reveals, there is no limit to the amount of money a popular movie can make given enough time.
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