ViacomCBS CEO Bob Bakish has announced that the studio plans to bring one original film per week to the streaming platform. Paramount + in 2022. First launched as CBS All Access in 2014, the service recently underwent a rebrand to its current namesake. With a new push to appeal to a broader demographic with more familiar programming, the service has seen a sharp increase in subscribers of late and ViacomCBS now has 36 million viewers on Paramount +, Showtime, and BET Plus.
With theaters being closed for most of 2020, the studios were forced to reconfigure their plans to release their flagship titles, with most being delayed indefinitely until Warner Bros. came along with its theatrical release plan itself. day and HBO Max. After Disney + announced its Premier Access titles, many of which would debut simultaneously in theaters, eyes turned to Paramount for their plans as movies that include The Lovebirds Y No regrets they were sold to other platforms. Next SpongeBob Movie: Sponge on the RunThe launch on the streamer and its success, the decision was made to bring some upcoming films directly to Paramount +, including Mark Wahlberg’s. Infinite.
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In a conference call about first quarter results (via THR), Bakish praised the Antoine Fuqua-directed film. Infinite What “a funny movie“which he believes will create a”noisy“For both the studio and the streaming platform. This, Bakish said, is part of an ambitious plan to release one original film per week on the platform starting in 2022. The ViacomCBS CEO also revealed plans to expand the film from Paramount + catalog this summer with a “Movie Mountain” campaign that includes the incorporation of Mission: Impossible – Ghost Protocol, Rocketman, Sonic the Hedgehog, and more blockbuster movies in the library. Bakish also confirmed dedication to a number of future films sticking to a post-theater streaming debut on the platform, including that of John Krasinski. A quiet place, part II.
“We will continue that with the Paw patrol Movie – A gift for families who are eagerly awaiting a feature-length version of the world’s most popular preschool characters. Also, new original movies like Paranormal activity, Y The intermediate It will premiere on Paramount + in late ’21. This is all a preview of a substantial increase in original movies next year, when we expect to start averaging one original movie a week in 2022. “
Although consumers are certainly ready to return to some kind of normalcy as vaccines are distributed around the world and restrictions are slowly lifted at public gatherings, ViacomCBS’s dedication to bolstering its library with original releases is quite promising for the public. With Warner Bros. already confirming a plan to return to exclusive theatrical releases next year and the future of the Disney + release currently unknown, it would leave a void from a major studio to bring top-tier projects directly to audiences that need or they want to stay home. Having movies with top talent like Mark Wahlberg at no additional charge to subscribers right away will help establish Paramount + as a streaming contender for Netflix giants HBO Max and Disney +.
That said, Bakish did not give any examples of what these original films could be, creating the possibility that this weekly plan would simply spawn low-to-medium budget titles that would not receive the green light for theatrical release production. Netflix’s original movie library is certainly a mix of endeavors ranging from masterpieces to rags and everything in between, so unless the studio already has a plan on which movies will follow this weekly show, it can be found. with some hurdles along the way regarding quality. of your releases. For now, fans can at least wait for the confirmed titles coming to Paramount + for the next 12 months.
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