Despite critical acclaim, Disney’s Raya and the Last Dragon suffers a disappointing box office debut that finds it below Warner Bros. ‘Tom & Jerry.
From Disney Raya and the last dragon opens up to a grosser film than his family’s Tom jerry did the weekend before. Walt Disney Animation Studios’ first major release since 2016 Moana, Raya and the last dragon pays tribute to the legends of Southeast Asia. The live-action / animated hybrid Tom jerry, Warner Bros. ‘latest version of the iconic duo, debuted in theaters and for free on HBO Max last Friday.
Raya and the last dragon takes place in the mystical land of Kumandra, where Raya (Kelly Marie Tran) must find the last surviving dragon, Sisu (Awkwafina), to save the world from the evil monsters known as Druun. Directed by Disney veteran Don Hall and rising star Carlos Lopéz Estrada, the film was warmly received by critics, particularly regarding its cultural tribute, magnificent visuals, and vocal performances. Despite all the positive rumors, the animated fantasy struggled to make a dent in the domestic box office.
According to Term, Raya and the last dragon it raised just $ 8.6 million during its first three days. Despite debuting on the weekend that New York reopened its theaters (with limited seating) for the first time since March 2020, the film earned approximately 41% less than Tom jerryOpening weekend it raised $ 14 million. Further, Stripe earned approximately 11% less than the $ 9.7 million that Universal / DreamWorks Animation Croods: a new era accumulated over three days last Thanksgiving. Including its international distribution, Raya and the last dragon has brought his world debut to just $ 26.2 million as of this writing.
Circumstances around Raya and the last dragonThe release certainly helped explain its poor box office performance. Like last summer Mulan, Raya and the last dragon was released online simultaneously with its stage performance. Still, the hefty $ 30 price tag on Disney + might have put off some viewers, especially since the movie is expected to hit the platform for free in early June. Additionally, several notable exhibitors, including Canada’s Cinemark and Cineplex, declined to screen the film, with Cinemark citing an inability to reach acceptable license terms with Disney. Those factors, combined with the still-raging pandemic, potentially slowed down what should have been a financial victory for Disney Animation.
With that said, it is important to remember that Raya and the last dragon it is far from being an abject failure. Raya and the last dragon marks an essential step in the latest effort to bring greater representation to popular American family movies, highlighting Asian myths, characters and talents of all stripes, just as Moana made for Polynesian culture. Aside from the film’s financial performance, which could improve as access to vaccines increases, its critical acclaim, Disney Animation’s track record, and relative dearth of great animated releases mean that Raya and the last dragon You might get a healthy list of nominations.
For now, Disney fans will have to wait and see what effect Raya and the last dragonThe meager debut has on the rest of the company’s release schedule. Black widowDisney’s highly anticipated next installment in the MCU is set to debut in theaters on May 7. While the status of the pandemic will surely help determine how Black widow arrives, the uninspiring revenue from its predecessor may have Disney at least rethinking its launch strategy. Regardless of how you decide to view it, Raya and the last dragon is the most appreciated new animated film of 2021 so far and is likely to grow in stature as the year progresses.
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