Shang-Chi and the legend of the ten rings is the first film to surpass $ 200 million at the domestic box office since February 2020 when Bad boys for life hit theaters. Shang-Chi and the legend of the ten rings is the last entry in the Marvel Cinematic Universe, currently in the early stages of Phase Four. Starring Simu Liu, Tony Leung, Awkwafina, Ben Kingsley, Michelle Yeoh and Meng’er Zhang, the film has enjoyed a successful theatrical-only release after Disney reversed its strategy of releasing its films on the day and date in the cinemas and in Premier. Access through Disney +.
In contrast, the latest MCU movie, Black widow, was released in theaters and on Premier Access, which many believe affected its overall box office performance. Star Scarlett Johansson sued Disney over the move, which presumably cost her tens of millions of dollars, and recently settled her lawsuit with the company. Since then, Disney has modified its launch strategy and back-end deals to accommodate the post-pandemic environment, even as the box office seems poised to rebound, even in a shorter theatrical window.
Now comes the word (through The coat) that Shang-Chi and the legend of the ten rings has surpassed the domestic box office milestone of $ 200 million, making it the first to do so since Bad boys for life in February 2020. Theaters began closing due to the spread of Covid-19 in March 2020 and this is the first time it has matched ticket sales since then. Shang-chi amounts to $ 366 million globally and is expected to exceed Black widowfinal cume of $ 378 million before heading to Blu-ray, DVD and digital, as well as streaming on Disney + in November.
Disney also enjoys the success of Ryan Reynold’s Free boy, which crossed the $ 100 million mark domestically and ended globally at $ 318 million, making it another huge success for the studio. Her next MCU entry, Chloe Zhao directed Eternal, will be released in theaters for an exclusive 45-day release period only before heading to Disney + and home video. The Sony / Marvel collaboration of Spider-Man: No Way Home, which opens in December, will also be a theatrical-only release and with the anticipation so high, it likely won’t just coincide Shang-chi, but get over it, especially since the last entry in the Spider-Man series, Spider-Man: Far From Home, amassed $ 390 million domestically and $ 1.1 billion globally (pre-Covid times).
With studios struggling over how to release their cutting edge movies for the past year and a half, watching a movie like Shang-Chi and the legend of the ten rings bouncing the box office so hard is a welcome sight. An untested and mostly unknown Asian Marvel superhero making box office waves like this is unprecedented and could be seen as a singular phenomenon or a preview of things to come as audiences grow increasingly comfortable. upon returning to the box office. Marvel appears to have shifted their position on day and date releases, but other studios like WB are sticking with the model, with their upcoming releases including The Many Saints of Newark, Dune and The Matrix Resurrections all heading to theaters and HBO Max at the same time. While audiences have adapted to the broadcast model, many have also found it refreshing to walk out of their doors after being locked in their homes for so long. Time will tell how close the box office is to being back, and much of it will depend on the quality of the content.
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Source: The coat
- Shang-Chi and the Legend of the Ten Rings (2021)Release Date: Sep 03, 2021
- Eternals (2021)Release Date: Nov 05, 2021
- Spider-Man: No Way Home (2021)Release Date: Dec 17, 2021
- Doctor Strange in the Multiverse of Madness (2022)Release date: March 25, 2022
- Thor: love and thunder (2022)Release Date: May 6, 2022
- Black Panther: Wakanda Forever / Black Panther 2 (2022)Release Date: Jul 08, 2022
- Marvels / Captain Marvel 2 (2022)Release Date: Nov 11, 2022
- Ant-Man and the Wasp: Quantumania (2023)Release date: February 17, 2023
- Guardians of the Galaxy Vol. 3 (2023)Release date: May 05, 2023
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