Shang-Chi and the legend of the ten rings he breaks Labor Day records and expectations on his first weekend, earning an impressive $ 71 million in 3 days. The 2021 box office recovery has been very delicate, with promising signs giving way to more cautious estimates amid Delta’s surge. Since streaming is still a go-to place for studios to submit their major movies and films like Top Gun: Maverick When adjusting the release plans, each week seems to see the industry holding its breath when it comes to box office results. With movies like Free boy and the candy man However, beating estimates in recent weeks, it finally looks like things are moving in a good direction once again.
As we started this weekend, there was a lot of interest in how Shang-chi would perform. In normal times, a Marvel movie would bring high expectations, but experts have been more cautious. Unlike the previous MCU debut Black widow, Shang-chi opened exclusively in theaters without the endorsement of Disney + Premier Access. The first box office screenings for Shang-chi made the movie land one of the MCU’s lowest debuts, caught in the $ 35- $ 55 million range.
Now the weekend numbers are coming in and Shang-chi has emerged triumphant. By Deadline, the Marvel movie starring Simu Li has grossed $ 71.4 million in its opening weekend, making it the second-best opening weekend of the entire pandemic. Black widow it still holds the record with its July opening of $ 80.3 million. With this weekend with Labor Day on Monday, Shang-chiThe 4-day estimate is $ 89.2 million, although Disney projects $ 83.5 million. MCU photo has officially marked Labor Day’s biggest opening, crushing previous record holder Hallowe’en$ 30.6 million in total in 2007.
What is especially remarkable about this news is that the entire weekend box office is estimated to be $ 135.2 million, 12% more than this weekend of 2019. This is far from a change Full for the box office, but it shows. that there is life in theaters. Shang-chiOpening weekend got ahead of 4 other MCU origin stories: The Incredible Hulk, Ant-Man, Captain America: The First Avenger, and Thor.
Shang-chi It was probably aided by its exclusive theatrical performance, although it would surely have made Disney a lot of money from the broadcast as well. The allure of a Marvel title is still unbeatable, and Shang-chi It was also blessed by glowing reviews. With positive word of mouth already spreading, expect it to add some healthy additions to your growing total, as long as it doesn’t drop a lot on your second weekend like Black widow did. As the MCU’s first Asian-directed film, Shang-chi‘s The results are a sign of the positive effects of the rendering, as well as the continued strength of the Marvel brand. The movie still has a long way to go to make a profit, but this is an encouraging start.
More: How much does it cost to make Shang-Chi (and how much BO to be a success)
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