Space Jam 2 Is A “WB Marketing Wet Dream”

adminJuly 19, 2021

Space Jam 2 Is A “WB Marketing Wet Dream”

Reviews of Space Jam: A New Legacy are 45% mixed on Rotten Tomatoes, saying that the audience is attacked with intellectual properties.

The first reviews of Space Jam: a new legacy are in: the movie is currently at a pitiful 45% in Rotten tomatoes. Since 1996 Space jam Still the highest grossing basketball movie of all time, the opportunity for Warner Brothers to capitalize on a sequel had always been up in the air. After the star of the first movie, Michael Jordan, refused to reappear in a sequel, the possibilities were extended to Tony Hawk, Tiger Woods, and even NASCAR driver Jeff Gordon. It wasn’t until 2014 that Miami Heat star LeBron James was finally announced as Jordan’s successor, with filming starting in 2019 and the film opening in theaters and HBO Max in 2021.

Ultimately, the new film is not a sequel, but rather a reboot, with no direct expansion of the 1996 film’s plot. A new legacy, James and his son Dom have been trapped in the digital world by an evil AI: Al-G Rhythm (a pun on “algorithm”, played by Don Cheadle). To escape, James has to rally the Looney Tunes for a basketball game against Rhythm’s digitally enhanced team – NBA and WNBA superstars with powerful upgrades. Produced by James, Ryan Coogler of Black Panther, Maverick Carter from More than a gameand Duncan Henderson Harry potter and the Philosopher’s Stone, the movie seemed to have their dream team making a familiar basketball classic for modern audiences.

Related: Space Jam 2: Why Michael Jordan Never Returned For A Sequel

Critics have given Space Jam: a new legacy mixed to negative reviews about Rotten tomatoes, with a score of 45% in 11 opinions.

Wenlei Ma in News.com.au gave it a 2.5 / 5, saying,

“It’s hard not to feel like you’ve been swimming in some WB marketing executive’s wet dream for two hours.”

Doug Jamieson in The Jam report echoed the sentiment, rating it the same 2.5 / 5, saying:

“Splashes of nostalgia and homage can be a wonderful thing, but this sequel rarely takes the time to stand on its own.”

However, some critics enjoyed the fanfare of the intellectual properties, with Graeme Tuckett of Stuff.co.nz rethinking it under the lens of being “a love letter to the cinema and to the people who make them” and give the film a slightly more favorable 3.5 / 5.

The Guardians of the original film would do well to remember that Space jam itself also has a 44% critical rating on Rotten tomatoes. At the time, critics also criticized it as a vehicle to sell stuffed animals from Looney Tunes and Happy Meals without actual substance. Beyond that, it was widely ignored as a piece of Michael Jordan propaganda, functioning as a sanctification for a player almost immediately regarded as the greatest of all time. There have even been allegations that the villain was inspired by Bulls general manager Jerry Krause (a regular Jordan antagonist) and that Space jam it was just an off-court opportunity for Jordan to dive into his shirtless opponents.

Pandemic restrictions have been lowered and viewers are eager to return to theaters. Already, Black widow has had the highest grossing opening since Stars Wars Episode IX, Y F9 recently made Fast And furious the fifth highest grossing franchise in history, passing X Men. For basketball fans, nostalgic movie fans and families, Space Jam: a new legacyThe purpose of being a marketing mess for both himself and other WB properties is still poised for an incredible return on your investment regardless of the praise or criticism from the critics.

More: Space Jam 2 May Give LeBron James A Big Win Over Michael Jordan

Fountain: Rotten tomatoes

  • Space Jam: A New Legacy (2021)Release Date: Jul 16, 2021

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