There is a strange and counterintuitive sense in which Marvel Avengers movies and their success actually hurt the studio’s plans for the Marvel Cinematic Universe. When Marvel Studios launched their shared universe in 2008, it was generally seen as one of the biggest gambles in Hollywood history, but it transformed Marvel into a dominant force in the movie industry. Rival studios have tried desperately to mimic Marvel’s formula, building shared universes of their own, but none have achieved anything remotely comparable.
Even discounting the latest version, Eternal, MCU films have grossed more than $ 23 billion worldwide, making the MCU the largest film franchise of all time. Movies like Black Panther have become cultural events in their own right, while the ensemble Avengers Movies are now expected to exceed $ 1 billion by default, and Avengers Endgame it even became the highest grossing film in history (until Avatar got a new version). The MCU is now expanding onto the small screen in a series of Disney + television series, and the MCU Disney + ‘s first three live-action Disney + TV shows have been viewing essentials, increasing the number of subscribers. beyond industry expectations.
And yet, despite it all, the recent book by Tara Bennett and Paul Terry The history of Marvel Studios It hints that there is a sense in which the study’s own success has caused problems. In one of the first chapters, the book reflects on Marvel’s concern to be known as more than just the studio it does. Iron Man Movie (s. That’s why they gave the green light to a variety of different movies and different genres of superhero movies early on. This in itself was a challenge simply because of the popularity of Robert Downey Jr.’s Iron Man, but it seems who have achieved it; From 2018 Black Panther was the first MCU movie without Downey to gross over $ 1 billion, and the MCU is still flourishing after Iron Man’s death in Avengers Endgame. But interestingly, there is another franchise that Marvel can’t seem to beat: the Avengers.
How the Avengers became the dominant Marvel franchise
Marvel never made much of its ambition to make an Avengers movie. When the studio announced their original MCU release list in the mid-2000s, Kevin Feige noted that it was “no coincidence“A lot of the movies they were planning were associated with the Avengers. But the prospect of a team of Avengers on the big screen seemed to turn out to be a real promise in 2008 when Iron ManThe post-credits scene featured Samuel L. Jackson as Nick Fury and saw him mention the Avengers Initiative for the first time.
It’s important to remember that, in those early years of the MCU, Marvel was the new kid on the block; a new studio, initially dependent on others to distribute its films, experimenting in the hope that it would all work out. Initially, the study’s decision makers seem to have had trouble figuring out exactly what the public would be interested in. For example, they initially expected The incredible Hulk to be his biggest hit in 2008, no Iron Man, and we were disappointed The incredible HulkPerformance and reception. The history of Marvel Studios notes that they were equally moved by the critical response to the Iron Man 2, learning many difficult lessons on how to make good sequels. Given Marvel’s inexperience, it’s no wonder they soon put all their resources into what people were really talking about, which was the team’s impending movie.
the Avengers It was, of course, one of the biggest gambles imaginable; had it failed, the entire MCU could have collapsed like a house of cards. Fortunately, Joss Whedon’s genius lies in realizing that the various members of the original Avengers didn’t really sit comfortably next to each other. Consequently, he made the story into an account of how an unequal group of heroes, including a WWII super soldier, an arrogant billionaire playboy philanthropist, and a Norse god of thunder, each with their own individual films, managed to come together as a team. Meanwhile, behind the scenes, Marvel’s growing focus on the Avengers led to other projects falling by the wayside. the Fugitives The film was the first green-light project to be canceled, and writer Drew Pearce openly admitted that this was due to the Avengers. “Basically, The Avengers arrived and everything else at Marvel was put on hold for a year.“he reflected in an interview with Slashfilm; Never came back. Still, there can be no doubt that Marvel saw the success of the Avengers , which raised a staggering $ 1.5 billion worldwide, as an indication that its turn in this direction was the right approach.
It is to Marvel’s credit that Phase 2 included Guardians of the Galaxy, a cosmic story with no direct ties to the Avengers, but it was certainly the exception rather than the norm. And then in 2014, Marvel announced their original Phase 3 roster. Interestingly, with the benefit of hindsight, Marvel’s Kevin Feige seems to think that the Phase 3 announcement was counterproductive, simply because it encouraged viewers to look beyond the immediate movie and focus on the next one. Avengers: infinity war (initially intended to serve as a bipartisan). This elevated the Avengers movies even higher, making them the definitive Marvel movies, because viewers rightly recognized that everything Marvel was preparing, including the Guardians of the Galaxy movies, he was destined to join in a joint Avengers event.
Marvel is struggling to escape Avengers orbit
The Avengers franchise has essentially made the sun at the center of the MCU’s solar system, its gravity holding everything else in place. The first wave of Disney + television shows has emerged from Avengers EndgameWhile it didn’t take long for Marvel to start marketing Shang-Chi as a new Avenger, ensuring viewers associated the new superhero with the bigger, better-established brand. Eternal was the first movie Marvel released since Guardians of the Galaxy which introduced an entirely new team that had no clear tie to the Avengers. Even then, Marvel decided to release trailers that reminded audiences that they exist in the same universe as Earth’s mightiest heroes, with one trailer revealing a connection to Blip, and another that sees the Eternals joking about whether Ikaris could lead. the Avengers with Steve Rogers and Iron. The man is now gone.
However, there is some evidence that Marvel Studios intends to try to escape the gravity of the Avengers. In 2018, then-Disney CEO Bob Iger revealed that Marvel was planning a new franchise. “beyond the avengers“And it’s exciting to note that this comment was made long before Marvel took back the film rights to the X-Men and the Fantastic Four, which means the chances of doing this have increased since your comments. As anyone familiar will know. With the comics, the X-Men, in particular, work best when they are somewhat separate from the rest of the Marvel universe (currently in the comics, they live in an island nation of their own) and the occasional crossover with the Avengers is usually against matches. Also , the studio has not yet announced. Avengers 5, which means that there will be at least a five-year gap between Avengers Endgame and the next set (probably more). That will be the longest gap between the Avengers movies since 2012, and hopefully it will give Marvel a chance to build these other franchises so they can break out of the Avengers orbit and establish themselves well in their own right. Marvel started out not wanting to be defined by Iron Man, and it would be wise not to want to be defined by him. Avengers any.
More: Eternals: Where Are The Avengers During Appearance
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- Black Panther: Wakanda Forever / Black Panther 2 (2022)Release Date: Nov 11, 2022
- Marvels / Captain Marvel 2 (2023)Release date: February 17, 2023
- Guardians of the Galaxy Vol. 3 (2023)Release date: May 05, 2023
- Ant-Man and the Wasp: Quantumania (2023)Release date: July 28, 2023
The ending of Shang-Chi repeats a problem that we thought the MCU had evolved in the past
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